A lot of people look to business plans when they’re starting their business, and others look at them when they’re turning sold. In between those two scenarios, you’ll find people that prefer to look at a business plan when they’re going through some sort of process and things aren’t panning out as well as they had hoped they would, and so it’s a nice scapegoat for the process.
PresentingDirect Sales Frank headshops are typically going to bring those types of people together, and they’re hoping for a sale at the end of the process. It’s very common to do.
While there are certainly prominent benefits going into a sale, or even a beginning sale, the fact of the matter is if you’re saying you’re going to be “over the top” with a product or the process you’re running, you’ll be hurting yourself too much. No one or anything will be trusting in you even if what you’re selling is literally “over the top.”
When presenting a business plan it’s definitely necessary to provide a true representation of your business, but it isn’t going to cover the entire, complete picture… the training for, and effort invested in, it can limit you.
Present an Ideal for the Business Plan PresentationBusiness plans are typically static, linear.
People like to look at a business plan in relation to a specific item, so let them. Let me in fact give you an example from my own experience. If I learn about you and the product, it will prevent me from taking time to decide whether I want to buy something, or not.
When presenting off-the-top of their head to a potential constituent of a company, they just “go through the motions” of writing the plan, and it becomes one-sided. It’s like he’s taking control over a conversation, which isn’t what you want the conversation to be. That’s typically not a good idea. When presenting a business plan keep it flowing by making notes constantly, and change the business plan whenever the business is doing certain things. Be humble and be concise.
Presentation of Direct Sales Frank headshops are typically looking for answers to “how do/do I do this?”
This is where many small business plans sometimes “lose” themselves. Give them the answers to “how do/do I do this?” You can’t have a complete presentation that includes everything you need to ‘pass the audit’ in a short period of time (i.e. sales). This means you need to fill the gaps with drastically different cure believes following.
That’s one of the biggest areas where small business owners fail to present their marketing plan accurately. The more you let it all hang out in the beginning and try to figure things out as you go, the higher your risk of re-entering pitfalls as you consider new ideas, and the much of lower chance of reaching development.
There are many different opinions on the matter. We have real-world experiences working with businesses presenting business plans to boards of directors, and customers. And that’s where I see a lot of successes. But I feel for people and companies who have never held up their end of a conversation, or given feedback, or allocated resources as they go, or even worse asking people to buy a CRM example to “save the sales team some time wasting.”
One of the more common mistakes I see with presentations is talking and describing work. Even the worst businesses have to ensure there is an understanding of the business, and it’s your job to make that happen.
Everyone has different opinions, different ideas, and even different expectations with their business plans. When presenting to a user group or user base, it doesn’t matter… We’re all buying from people, and while detailed, intellectual input is great, it can also be a turnoff, a crutch to make them shut up, stop talking, or complain. When presenting to management, make sure all the points are not lost in your presentation.
It’s terrific to do a plan presentation with actionable steps, and the detail of the plan is always great, but it’s the content that makes the picture come alive.
Action is the name of the game. If there’s no action, there’s no credibility. There’s no way to persuade people to buy if they don’t see benefit they will get in their business strategy, they don’t know what’s in it for them, they don’t know what to do, they’re scared or uncertain, or considered things an absolute “no-fly-by-the-seat-of-their-pants” place… they are not up to the task and 100% sure they’re going to screw something up.